MCP vs API: What B2B Marketers Need to Know
Everyone’s throwing around “MCP” and “AI agents” like they’re magic. They aren’t. If you already run a B2B martech stack, you need to understand what MCP actually changes, and what it absolutely does not change. TL;DR: MCP vs API in Plain English MCP vs API comes down to this: APIs are the low-level pipes that […]