Track AI-Referral Traffic in GA4 – No New Tools Required
AI Search Is Quietly Changing Your Website Referral Traffic Data Generative AI tools like ChatGPT, Perplexity, Bing Copilot, and Google Gemini are transforming the way people discover brands. Tracking AI-referral traffic and engaging with it are among the most significant challenges for digital marketers. Instead of typing keywords into Google, users are asking conversational questions […]