What is Generative Engine Optimization (GEO)?
Search is changing. Your customers aren’t just typing queries into Google anymore. They’re asking AI assistants like ChatGPT, Claude, Gemini and Perplexity questions. Google often provides AI answers at the top of search results pages, resulting in the zero-click phenomenon. Instead of a list of SEO-jacked links, users are getting complete answers from multiple sources. […]
Why Structured Data Files Matter for Your GEO Strategy
Chasing shiny objects is frustrating, especially with AI in marketing. And with Generative Engine Optimization, there’s a lot of FOMO that adds to the anxiety. For your GEO strategy, there are emerging trends in using structured data files to help websites with AI discovery. But most of the files aren’t a “standard” and the playing […]